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Bobby C. Martin

Founding Partner, OCD | The Original Champions of Design

Bobby C. Martin Jr. is a designer and educator based in New York City. He co-founded with Jennifer Kinon, the branding and design agency, OCD. Together they develop brand identity systems for a broad range of clients that include the Friends of the High Line, Girl Scouts of the USA, the National Basketball Association, The New York Times and Nike. Their work has won awards from AIGA, the Art Directors Club, Brand New, D&AD, Print and the Type Directors Club.

Bobby Martin lectures frequently on brand identity design and he has been a guest on Design Matters and Studio 360. He has been featured in Business Week and Fast Company’s Masters of Design and numerous design publications.

Prior to founding OCD, Martin lead an internal design team at Nokia in London. Tasked with the redesign of their global packaging range, he managed implementation of the new packaging design strategy across four continents.

He has also served as design director of Jazz at Lincoln Center. Working with Artistic Director Wynton Marsalis, Martin implemented the brand identity as the organization moved to its new home at the TimeWarner Center in Columbus Circle. He has also served on the board of directors of AIGA/NY.

Bobby Martin has taught identity design at The Cooper Union and is a member of the faculty of his alma mater, the School of Visual Arts, MFA Design Program where he holds a graduate degree. He graduated from Virginia Commonwealth University.