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Workshop: Illustrated Lettering Forms with Gerard Huerta

May 19 @ 8:30 am - 4:30 pm

The Illustrated Lettering Forms Workshop — an advanced hand lettering course geared toward seasoned Creative Directors, Art Directors, Designers and Illustrators who want to hone their skills and bring more life to creating unique letterforms and wordmarks from concept through final production.

Hand Lettering is a unique expression — taking an identity or wordmarks beyond visual typography or a typeface that might be modified. This one-day workshop will focus on further developing a wordmark or lettering piece — initially started ahead of time by each student.

Hand lettering has a deep history and foundation in enhancing a brand personality or a feeling. This style is an art form — combining fundamental type, space and illustration of letter forms with an identity created first in pencil. In the final stages, following best practices for vector translation and how to approach an assignment, students will learn what methods work best to speed up the process without losing quality for final output. Gerard will present a wide variety of work that he has created for well-known clients. Examples: pre-computer and traditional pencil-to-ink, plus current digital projects.

Our Refund Policy: Tickets are fully refundable with notice up to 72-hours before the event. If you’re unable to attend and give notice after the 72-hour window has passed, a 50% refund will be issued. No refund will be given on the event date. Tickets are
transferable.

Required Materials / Technology
• Pencils: No.2, HB, (conventional or mechanical), Pencil sharpener (if applicable)
• Erasers (conventional and kneaded)
• Canson Vellum Pad and or tracing paper (9″x12″ pad is recommended)
• 12” ruler, french or flexible curves / optional
• Sharpie® Fine and Extra Fine markers
• Laptop with Adobe Illustrator installed
• iMac with Adobe Illustrator installed

Lunch is included.

Born and raised in southern California Gerard Huerta graduated from Art Center College of Design and began his career at CBS Records in New York creating artwork and logos for Boston, Willie Nelson, Blue Oyster Cult, Rick Derringer, Bob Dylan, Ramsey Lewis, The Isley Brothers, Harold Melvin and the Blue Notes, George Benson, Rupert Holmes, Stephen Stills, Alvin Lee, The Charlie Daniels Band and many others. After leaving CBS Gerard designed lettering for the now iconic AC/DC lightning bolt logo. He also designed logos and covers for Foreigner, Firefall, Chicago and The Outlaws. Gerard collaborated with Roger Huyssen on the branding for Clint Eastwood’s Bronco Billy, Super Bowl XXVIII, and designed lettering for Super Bowl XXXIV, The Coal Miner’s Daughter, Friday the 13th-Part III.

Gerard expanded his work beyond the recording and movie industry to design logos for Swiss Army Brands, MSG Network, HBO, CBS Records Masterworks, Spelling Entertainment, Nabisco, Calvin Klein’s Eternity, Arista Records, Type Directors Club, Pepsi, The National Guitar Museum, Monterey Peninsula Country Club, the mastheads of Time, Money, People, The Atlantic Monthly, PC Magazine, Adweek, Us, Condé Nast’s Traveler, Working Mother, WordPerfect, The American Lawyer, The National Law Journal, The National Catholic Register, Illustration, Connecticut Post and Architectural Digest as well as corporate alphabets for Waldenbooks, Time-Life, Pepsi and Condé Nast.

This event is being held in association with NYCxDesign.

Details

Date:
May 19
Time:
8:30 am - 4:30 pm
Event Category:
Event Tags:
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Organizer

Type Directors Club
Phone:
t: 212-633-8943
Website:
tdc.org

Venue

Type Directors Club
347 W 36th St Suite 603
New York, NY 10018 United States
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