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Martina Flor—The Golden Secrets of Lettering

June 8, 2017 @ 6:30 pm - 8:30 pm

Talk and book signing! Martina Flor’s new book, The Golden Secrets of Lettering (Princeton Architectural Press) is a comprehensive, beautifully illustrated guide to hand lettering. Martina shows readers how to transform their initial lettering concepts and hand sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published.

With a foreword from TDC Chairman Matteo Bologna, this book was conceived with Martina’s personal belief that everyone can learn to draw letters.

In this talk, Martina will dive deep into the minutiae of lettering art. She will accompany you through the pages of her book, telling you how the content evolved, anecdotes about the making of, as well as explaining important concepts of letter design that you can use for your own creative work. The talk will cover the creation of lettering from sketch to final artwork and give valuable insights of the daily work of a lettering artist.

The talk will be followed by a book signing.

Martina will conduct a lettering workshop, Saturday, June 10, at the TDC! More information here.

Martina Flor combines her talents as designer and illustrator in the drawing of letters. She grew up in Buenos Aires but has lived in Berlin, where she founded her own studio, since 2010. Specializing in lettering and type design, she works for clients around the globe such as The Washington Post, Vanity Fair, Harper Collins, Penguin Random House, Monotype, Etsy, Adobe, Fontshop and Cosmopolitan, among others.

Martina cofounded the online competition Lettering vs. Calligraphy, which garnered a lot of attention, and she has also initiated numerous other noncommercial projects, including Letter Collections, a series of postcards. With a masters in Type Design from the Royal Academy of Art in The Hague under her belt, she dedicates a large part of her time to teaching lettering and type design in and outside Europe.


June 8, 2017
6:30 pm - 8:30 pm
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Type Directors Club
347 W 36th St Suite 603
New York, NY 10018 United States
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