Part 1 of 12
Type Directors Club Type Drives Culture Conference 2019
SVA Theatre, New York City
March 1, 2019
Videotaping courtesy of Google
TYPE DRIVES CULTURE is the TDC’s annual one-day conference that reflects the changing face(s) of typography.
In this video, our Master of Ceremonies Rich Tu (VP of Design at MTV) discusses representation in design, immigrants in the creative space, and diversity in our increasingly global world.
The theme for 2019 was “Type: More _____ Than Ever”, an interactive concept that invites new voices to fill in the blank about the present and future of type.
Like many industries, typography and type design have long suffered from a lack of diversity and inclusion. But the doors are beginning to widen, revealing a pathway for new ideas, perspectives, and leaders.
With this year’s line up we’re pushing open those doors to feature as many diverse designers, global scripts, and regions as possible.
Watch all twelve videos to see two of the most influential typeface designers of the 21st century, Fiona Ross and Kris Holmes, along with a new generation of designers and thinkers who are making type more accessible, more global, and more exciting than ever before.
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Rich Tu is a VP of Design at MTV and a member of AIGA NY’s Board of Directors.
Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s prestigious Illustration as Visual Essay program and received the “Young Guns” award from the Art Directors Club, which recognizes the world’s best creatives under the age of 30. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.
Commercially, Rich’s clients include The New York Times, The New Yorker, Business Week, Alfa Romeo, Bombay Sapphire, G-Shock, Nike, Converse, American Express, NPR, NorthFace Purple Label, Coca-Cola, Verizon, Skype, Fuse TV, and Hamilton The Musical, among others. Also, he has exhibited at galleries and festivals in New York, Los Angeles, Berlin, as well as the SCOPE Miami festival, during Miami’s Art Basel week.
Additionally, he hosts a podcast called First Generation Burden, about immigrants within the creative industry.
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The Type Directors Club celebrates the undeniable significance of typography around the world. We are a global community of experts and enthusiasts who are united by the shared belief that Type Drives Culture. And culture drives type.