Paul Rand’s classic 1981 poster “Eye, Bee, M” opens the exhibition at the Type Directors Club

1969-1979 posters: “4-Inch Diskette Drive” by Tom Bluhm and “Put a Lid on Your Beverage” by Ken White with photo by Rodger Ewy. Courtesy of IBM Corporation and Auburn University, School of Industrial + Graphic Design. Copyright: IBM

1974 “Give Blood” and 1970 “Security Leak” posters by Ken White. Courtesy of IBM Corporation and Auburn University, School of Industrial + Graphic Design. Copyright: IBM

1969-1979 poster “Badger the Badge-less” by Ken White and 1980 “Availability: It’s Ready” by Tom Bluhm. Courtesy of IBM Corporation and Auburn University, School of Industrial + Graphic Design. Copyright: IBM