This course explores the business side of the creative profession—in language that even creative types can understand.
Running a Creative Services Firm
Friday 31 March 2006 :: 8:30 am – 4:30 pm (lunch included)
Registration is required. Space is limited.
TDC Conference Center
127 West 25th Street, 8th floor
New York, NY 10001
Attendees will learn, review and discuss the skills and tools required to sell, run, manage and maintain a profitable and successful creative business—everything the novice and the experienced professional needs to learn about managing projects, time, clients, staff and money. Topics explored will include new business development (positioning, marketing, promotion and public relations), client communications (proposals, pricing and contracts) and project/client management. In addition, we will examine and discuss ethical issues.
As a consultant to creative professionals for over 20 years, Emily Cohen provides confidential, experienced, and objective advice to both established, small to mid-size creative firms and in-house creative departments. She offers expertise on writing winning proposals, creative briefs and contracts, implementing effective staff, project and studio management strategies, conducting client surveys and negotiating collaborative client and vendor relationships.
She currently serves on the Advisory Board of both InSource, a non-profit association that provides resources and advocacy for in-house corporate creative managers, and Worldstudio Foundation. Emily has served as Secretary for the AIGA/NY Board of Directors and has taught classes and conducted seminars for many leading design schools and organizations. She is a frequently requested speaker on business-related issues for the creative industry and has spoken at both the How and Stretch Design Conferences as well as to local AIGA chapters in Raleigh, Baltimore, Chicago, Boston, Nebraska, Philadelphia and New York.
If you must cancel for any reason, please notify us via e-mail at director@tdc.org by Friday 24 March 2006. Your registration fee will be refunded less a $50 processing fee. No refunds will be made after this date.
TDC :: Type Directors Club
127 West 25th Street 8th Floor
New York, NY 10001
USA
T: 1-212-633-8943
F: 1-212-633-8944