Exhibition
Print, Power and Persuasion:
Graphic Design in Germany 1890 - 1940

Thursday, 24 May 2001 - 36 August
Closed holidays
Tuesday - Sunday 11:00am - 5:00pm
Thursday 1100am-8:00pm

Bard Graduate Center for the Decorative Arts
18 West 86 Street
New York

Admission: $3

for more information call:
212-501-3000

Study Day
Designing Identity:
Typefaces as Human Expression

Lecturers: Paul Shaw, with Elaine Lustig Cohen and Jane Rogers Siegel

A study day to accompany the exhibition, Print, Power and Persuasion: Graphic Design in Germany 1890-1940.

Typographic styles, involving the choice of letterforms and the layout of pages for books or other printed materials, can be read as expressions of human culture. The history of Germany is written in typefaces used there-specifically in the 20th century Weimar and National Socialist years when the centuries-old struggle between Roman and blackletter script resurfaced, and die neue typografie (the new typography) was introduced. Graphic designer and historian Paul Shaw will trace this phase of the debate over the appropriate typeface to convey Germanic national character, demonstrate the calligraphic structure underlying various categories of type, and analyze examples from private collections and the Cooper Union's Herb Lubalin Study Center of Design and Typography.

The study day, "Typefaces as Human Expression" will start at 12:30 at Bard, with a lecture and demonstration by Shaw about type (antiqua and fraktur) in Germany from 1890 to 1940.

Next, a field trip to the Rare Book and Special Collections of the Butler Library at Columbia University will include viewings of original type specimens and samples of printing from the period.

Following an introduction to the collection by graphic arts curator Jane Rogers Siegel, examples of type specimens, fine printing, and typographic arcana as preserved in Columbia University's collection of the American Type Founders Company Library and Museum will be displayed.

Moving on, the study tour will go to the studio of Elaine Lustig Cohen to look at original examples of avant-garde design before returning back to Bard for a reception.

Contact Bard to register or for more information at:

212 / 501-3011 or:

programs@bgc.bard.edu

Cost is $125 general
$85 seniors and students

12:30 pm to 5:45 pm
Friday 25 May 2001
Bard Graduate Center
18 West 86 Street
New York

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