Advertising is from the Latin "advertere" ("to turn toward," therefore "to bring to someone's attention"). So why is so much advertising skippable?
Friday 4 May 2007 :: 9:00 am – 4:30 pm (lunch included)
TDC Conference Center
127 West 25th Street, 8th floor
New York, NY 10001
Registration is required. Space is limited. Limit 30 attendees maximum.
Getting a target's attention begins with a great idea. But the presentation of the idea can either propel or disguise the value of the idea. What is the context of your ad and what will make targets respond to it?
One measure of an advertising art director's success is getting ideas to stick on the critique wall. How can you give your ideas and designs more stickiness?
This day-long seminar, organized to provide immediately useful ideas, will have two parts: a morning session presenting provocative aspects of designing for visibility and giving typography brand-building character; and an afternoon workshop session in which you will apply the morning's ideas by developing the design and typography of an ad of your choosing. Please bring a laptop and a study from which to start your process.
There will be a drawing for a signed copy of Alex's just-released 224-page full-color hardcover book, Advertising Design and Typography (2007, Allworth Press, 81/2"x11", $49.95). Additional copies will be available.
Alex W. White is the author of five books including Advertising Design and Typography, Thinking in Type, and The Elements of Graphic Design, as well as numerous articles on typography and visual communication. His consultancy works with ad agencies and their clients to improve the visual power of their messages. White is the President of the Type Directors Club and is an award-winning designer. He has spoken professionally and taught for twenty-five years, currently at Parsons and City College of New York.
If you must cancel for any reason, please notify us via e-mail at director@tdc.org by Monday 30 April 2007. Your registration fee will be refunded less a $50 processing fee. No refunds will be made after this date.
TDC :: Type Directors Club
127 West 25th Street 8th Floor
New York, NY 10001
USA
T: 1-212-633-8943
F: 1-212-633-8944