TDC Salon : Christian Schwartz : The Guardian's New Typeface

How can you change a modern classic? The story of The Guardian's new typeface

Venue :

Type Directors Club
TDC Conference Center
127 West 25th Street 8th floor (between 6th & 7th)
New York

Date and Time :

Thursday 15 March 2007 :: 6:00–8:00 pm
RSVP to director@tdc.org

The Talk :

Redesigning a newspaper is never straightforward, but the Guardian redesign of 2005 was uniquely complex, involving a new page size, new presses, and Guardian Egyptian, a custom typeface family. Christian Schwartz and British designer Paul Barnes collaborated on the family, and Schwartz will reveal the whole story, including false starts, changes of direction, and explain why the Guardian needed a family of 200-odd styles.

The Speaker :

Christian Schwartz is an independent type designer in New York City, principal of Schwartzco Inc.– www.christianschwartz.com and a partner in Orange Italic. A former employee of MetaDesign Berlin and later Font Bureau, he has designed commercial fonts for many leading foundries as well as proprietary designs for a number of corporations and publications. His work has been honored by the TDC, the Cooper Hewitt National Design Museum, the Design Museum in London, the German Design Council, and D&AD.

More Info and to RSVP :

TDC :: Type Directors Club
127 West 25th Street 8th Floor
New York, NY  10001
USA

T : 1-212-633-8943
F : 1-212-633-8944

E : director@tdc.org
W : http://www.tdc.org/