MoMA
:: Fifty Years of Helvetica

The Museum of Modern Art has mounted an exhibition on the typeface, Helvetica.

Venue :

Architecture and Design Galleries, third floor
MoMA Museum of Modern Art
11 West 53 Street, between Fifth and Sixth avenues
New York, NY 10019-5497 USA

Date and Time :

Friday 6 April – Sunday 31 March 2008

Museum Hours
Saturday 10:30 am – 5:30 pm
Sunday 10:30 am – 5:30 pm
Monday 10:30 am – 5:30 pm
Tuesday closed
Wednesday 10:30 am – 5:30 pm
Thursday 10:30 am – 5:30 pm
Friday 10:30 am – 8:00 pm
Closed on Christmas day and Thanksgiving day

The Exhibit :

2007 marks the fiftieth anniversary of Max Miedinger and Edouard Hoffmann's design Helvetica, the most ubiquitous of all typefaces. Widely considered the official typeface of the twentieth century, Helvetica communicates with simple, well-proportioned letterforms that convey an aesthetic clarity that is at once universal, neutral, and undeniably modern. In honor of the first typeface acquired for MoMA's collection, the installation presents posters, signage, and other graphic material demonstrating the variety of uses and enduring beauty of this design classic. As a special feature in the exhibition, an excerpt of Gary Hustwit's documentary Helvetica reveals the typeface as we experience it in an everyday context.

Organized by Christian Larsen, Curatorial Assistant, Department of Architecture and Design.

Pictured above: Film still from Helvetica. 2007. USA. Directed by Gary Hustwit. Image courtesy of Gary Hustwit

More Info :

MoMA Museum of Modern Art
11 West 53 Street, between Fifth and Sixth avenues
New York, NY 10019-5497 USA

T : 1-212-708-9400
W : http://www.moma.org/exhibitions/exhibitions.php?id=4506&ref=calendar