TDC Medal Evening
:: Paula Scher, 2006 TDC Medal Recipient
A cocktail reception to honor Paula Scher for her contributions to outstanding typographic excellence.
Date and Time :
Thursday 30 November 2006 :: 6:00–9:00 pm
Venue
Type Directors Club
TDC Conference Center
127 West 25th Street 8th floor (between 6th & 7th)
New York
Admission :
TDC member : $25 :: non member : $40
RSVP with your reservation via our secure credit card server
:: This event is sold out — Sorry! ::
About Paula Scher :
For over three decades Paula Scher has been at the forefront of graphic design. Iconic, smart and unabashedly populist, her images have entered into the American vernacular.
Scher has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She began her career as an art director in the 1970s and early '80s, when her eclectic approach to typography became highly influential. In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of classic American brands.
Scher has developed identities, packaging for a broad range of clients that includes, among others, The New York Times Magazine, Perry Ellis, Bloomberg, Target, Jazz at Lincoln Center, the Detroit Symphony Orchestra, the New Jersey Performing Arts Center, the New 42nd Street, the New York Botanical Garden, and The Daily Show With Jon Stewart. In 1996 Scher's widely imitated identity for the Public Theater won the coveted Beacon Award for integrated corporate design strategy. She serves on the board of The Public Theater, and is a frequent design contributor to The New York Times, GQ, and other publications.
In 1998 Scher was named to the Art Directors Club Hall of Fame, and in 2000 she received the prestigious Chrysler Award for Innovation in Design. She has served on the national board of the American Institute of Graphic Arts (AIGA) and was president of its New York chapter from 1998 to 2000. In 2001 she received the profession's highest honor, the AIGA Medal, in recognition of her distinguished achievements and contributions to the field. She is a member of the Alliance Graphique Internationale. Her work is represented in the permanent collections of the Museum of Modern Art and the Cooper-Hewitt National Design Museum, New York; the Library of Congress, Washington, D.C.; the Museum für Gestaltung Zürich; the Denver Art Museum; and the Bibliothèque nationale de France and the Centre Georges Pompidou, Paris.
Scher holds a BFA from the Tyler School of Art and a Doctor of Fine Arts Honoris Causa from the Corcoran College of Art and Design. She has lectured and exhibited all over the world, and her teaching career includes over two decades at the School of Visual Arts, along with positions at the Cooper Union, Yale University and the Tyler School of Art. She has authored numerous articles on design-related subjects for the AIGA Journal of Graphic Design, Print, Graphis, and other publications, and in 2002 Princeton Architectural Press published her career monograph Make It Bigger.
About the TDC Medal :
The Medal of the Type Directors Club is awarded in recognition of outstanding contributions to typographic excellence. The first medal was awarded to Hermann Zapf in 1968. In the past thirty-eight years, the following professionals have been honored: R. Hunter Middleton, Dr. Robert Leslie, Frank Powers, Edward Rondthaler, Arnold Bank, Georg Trump, Paul Standard, Herb Lubalin (posthumously), Paul Rand, Aaron Burns, Bradbury Thompson, Adrian Frutiger, Jerry (Freeman) Craw, Ed Benguiat, Gene Federico, Lou Dorfsman, Matthew Carter, Rolling Stone magazine, Colin Brignall, and Gnter Gerhard Lange. The previous Medal was awarded to Martin Solomon in 2003.
Admission :
TDC member : $25 :: non member : $40
RSVP with your reservation via our secure credit card server :: https://www.tdcsecure.org/classes/default.asp
More Info :
TDC :: Type Directors Club
127 West 25th Street 8th Floor
New York, NY 10001
USA
T : 1-212-633-8943
F : 1-212-633-8944
E : director@tdc.org
W : http://www.tdc.org/