Richard B Doubleday
:: Jan Tschichold at Penguin Books

In conjunction with the exhibition, Swiss typography :: more than a style?

Swiss typography has been much reproduced and imitated around the world. The exhibition is a chance to see original examples of work from the New Typography of Jan Tschichold in the 1930s, via Karl Gerstner's Integral Typography of the 1960s, to Wolfgang Weingart's revision of the "Swiss style" in the 1970s. On show will be books, brochures and catalogues designed by other Swiss masters, among them Max Bill, Richard Paul Lohse, Fridolin Müller and Siegfried Odermatt.

Exhibition Dates and Times :

Friday 4 May to Thursday 15 June 2006
Tuesday–Thursday 12:30–5:00pm
Wednesday 12:30–9:00pm
Entry to the exhibition is free.

Lecture Venue :

Bridewell Hall
St Bride Printing Library
Bride Lane (off Fleet Street)
London EC4Y 8EQ

Date & TIme :

Tuesday 6 June :: 7:00pm
Entry to the lecture, £5 or £3 concessions, on the door.

Lecture : Jan Tschichold at Penguin Books

While Tschichold's asymmetric typography is familiar to most students of graphic design, fewer are familiar with his symmetrical book design work at Penguin Books in London. Although Tschichold had pulled away from the 'New Typography' and the 'functional' principles of the Bauhaus while designing books in Switzerland, his classical typographic roots had been firmly established nineteen years earlier and would for many years inform his approach to book design, particularly at Penguin.

This lecture presents an overview of the design contribution of Jan Tschichold to the Penguin imprint, looking especially at his exploration of ideas of 'classical' typography. It also serves to introduce Richard's forthcoming book, Jan Tschichold, Designer: The Penguin Years, which explores the theme in greater depth.

Richard B. Doubleday is an Assistant Professor in the Department of Graphic Design at the School of Visual Arts, College of Fine Arts, Boston University and teaches in the London Summer British Programmes. He is both an award-winning designer and a writer on design. He was a contributing writer for the fourth edition of A History of Graphic Design, and is author of Bird in hand: Jan Tschichold's tenure at Penguin Books from 1947-49 which appeared in the Print European Design Annual 2005. His research interests include the history of British graphic design and he is currently investigating the graphic arts journals of the Shenval Press: Typography, Alphabet & Image, Image and Motif.

More Info :

St Bride Library
Bride Lane (off Fleet Street)
London EC4Y 8EQ

We would recommend that you do call beforehand to check accessibility to the exhibitions, especially if making a long trip.
T : 020 7353 4660
W : http://www.stbride.org