TDC Salon : Conversation with. . . Gerard Huerta

What do you get when you cross a Mexican and an octopus?

Find out in a conversation with Gerard Huerta.

Date :

Thursday, 20 March 2003

Time :

6:00 - 8:00

Venue :

The TDC Offices

The Conversation :

Gerard will tackle all of the politically incorrect ideas including lettering design as it applies to album jackets, cd covers, book jackets, mastheads, movie posters, watch design, logo design and illustrative lettering.

He will bring lots of original artwork and drawings and reveal the secrets of how easy and simple it is to be a designer of letterforms in today's challenging marketplace. For a preview see www.gerardhuerta.com.

About Gerard :

Gerard Huerta was educated at Art Center College of Design and began his career as an album cover designer at CBS. After realizing that he could design for anybody and everybody he left to start Gerard Huerta Design, Inc. Some of his logos and logotypes have included Swiss Army Entertainment, Nabisco, Calvin Klein's Eternity, the mastheads of Time, Money, People, The Atlantic Monthly, PC Magazine, Adweek, Us, Conde Nast's Traveler, Working Mother, Scientific American Explorations and Architectural Digest. He has designed and drawn many watch dials for Swiss Army Brands, produced the theme art for Super Bowl XXVIII, and produced logos for the annual Breeders' Cup events. Gerard also designed the TDC monogram.

More Info :

TDC Type Directors Club
7th floor, Lincoln Building
(across 42nd from Grand Central Terminal)

60 East 42nd Street
Suite 721
New York, NY   10165-0721
USA

T : 1-212-983-6042
F : 1-212-983-6043
E : director@tdc.org
W : http://www.tdc.org/