Big Guns Speak

Sponsored by : The Diecks Group

Ed Benguiat, Lou Dorfsman, Henry Wolfe, Simon Fairweather, and Michael MacNeill duke it out under the watchful eye of moderator William Bevington to see who's got the biggest!

Members of the Lighthouse's "Big Guns for Big Type" advisory committee, an advisory board of leading experts in design, advertising and vision science, meet to discuss the showcase Size Matters Exhibition of a collection of "readable" and "unreadable" advertisements targeting the growing 45+ market from many of the country's leading blue chip advertisers.

Many of the principles discused have relevance to markets beyond the bifocal sector; come hear why!

See the exhibit and a presentation by the staff of the Lighthouse and hear a panel of distinguished designers discuss the issues.

The Big Guns Speak panel :

Ed Benguiat

Type Designer extraordinaire

Lou Dorfsman

Director of Design,
The Museum of Television and Radio

Simon Fairweather

Type Director

Henry Wolf

former Art Director,
Harpers Bazaar, Esquire, and Show magazines

Michael MacNeill

Art Director

Moderator : William Bevington

Chair of Communication Design,
Parsons School of Design

Additional Panelists to be announced

6:00 - 8:00 pm
Tuesday 26 February 2002

Lighthouse Ames Auditorium
Lighthouse International
111 East 59th Street
New York, NY

http://www.lighthouse.org/bigtype/index.htm

For more event information:

TDC Type Directors Club
60 East 42nd Street
Suite 721
New York, NY

T: 1-212-983-6042
E: director@tdc.org