A Three-day Seminar with Gerry Leonidas
2, 3, 4 November 2012
Since the first TDC Greek Week-End in 2007, the demand for new typefaces to cover the Greek script has grown dramatically. Pan-european character sets have become the minimum expectation for branding and corporate projects, and the migration of publishers to new print-on-demand and online viewing has spurned further development. Job ads for typeface designers increasingly list the ability to design Greek as a requirement for senior posts. So, developing skills in Greek typeface design is good for your career. But there is another good reason to tackle Greek: balancing its variation in forms and low degree of modularity within a brief that may require a very even typographic texture presents a rewarding challenge to any designer. And, when there is room to extend the style, the calligraphic roots of the script present a wonderful opportunity for exploration and invention.
The TDC Greek Weekend will start with a hand-on session with rare original material, from Garamond’s grec-du-roi in a 1575 Estienne, to the Alexander Wilson’s Greek for the Foulis Press, to a reference 1832 Didot, to a selection of 20th century typefaces, culminating in a range of printed material from the last couple of years from Greece (newspapers, magazines, and flyers). The two weekend days will alternate presentations on Greek typography and typeface design targeted specifically to accomplished designers who want to extend their existing Latin typefaces. Gerry will give both letter-by-letter advice and paragraph-level comments.
We will also review some key recent Greek typefaces, and give direct feedback on typefaces submitted by the workshop participants.
About the Instructor
Gerry Leonidas started working at exactly the time desktop computers began to disrupt the design and printing industry, while gathering qualifications of mostly peripheral relevance. In 1994 he found a home in the Department of Typography at the University of Reading, England, where he teaches typography and typeface design. Since 2001 he has been running the MA Typeface Design programme, a model for the transformation of typographic studies world-wide. Gerry has been contributing to Greek typeface design projects for over fifteen years, with foundries of all sizes: Adobe, Bitstream, Farnhill, H&F-J, Microsoft, Monotype, Rosetta, Tankard, Tiro, and may others. His perspective is one of placing typography in a wider context, and helping develop in designers an understanding of the basic principles, and an insight into the potential for originality. He is frequently invited to speak, teach, and review the work of others.
Date: This event has been cancelled.